MirandaSofer.com

Hi everyone,

my name is

Miranda

Sofer

I'm an e-Commerce & Digital Marketing Manager/Coordinator

A Quick Background

based in

Simpsonville,

South Carolina

The Siiiiiiiiimpsons

Do-do-do-dah-do-do-do..

Dah Do-Do-Do-Do...

worked at

Buzzword Agency, JimmyJane & NS Novelties

Thrived in

Pet Care,

Cosmetics,

Apparel,

Sexual Health & Wellness

Here's a showcase

of my Highlights

Report Chart Pointed Line Progress Office Business Organic Drawn

Email Campaigns

Generated 35%

of Annual Revenue.

Up from 18%.

Brought to Market Award-Winning Products & Brands.

Ensured 100% Product Data Accuracy for Over 1200 SKUs.

I’m Awesome to Work With.

Just Ask Charles, Kevin, Lori or Rob.

Managed & Grew 3rd Party Marketplace Accounts. [Amazon, Walmart, Target]

Kept - Not One - But Two Young Children Alive and Relatively Unharmed.

Three Fun Facts

Music is my jam.

My parents owned the local music store in town which gave me the foundation to love what’s good in almost every genre.

I have 2 Dogs.

Buckley & Fiona are brother & sister min pins rescued from the hard streets of Los Angeles. They are named after Jeff Buckley & Fiona Apple.

Boy Mom

My husband and I have two young sons, ages 6 & 2. Like running a blender without a lid - they keep us laughing, on our toes, and often covered in food.

My Resume

MIRANDA SOFER

e-Commerce Marketing Specialist | Empowering Growth with Customized Marketing

Simpsonville, South Carolina, United States

E: mirandasofer@icloud.com

E-COMMERCE & DIGITAL MARKETING SPECIALIST SUMMARY

Dynamic and results-driven e-Commerce Marketing Specialist with over 8 years of experience in enhancing online retail platforms and digital marketing strategies.

Known for exceptional problem-solving abilities and a commitment to achieving solid results in both B2B and B2C settings.

EXPERIENCE

Digital Marketing Specialist

Buzzword Agency, Greenville, South Carolina

Jan 2021 - Present

Lead the design and management of e-commerce stores for diverse clients on Shopify and BigCommerce, enhancing online presence and customer engagement.
Develop and execute comprehensive digital marketing strategies with a primary focus on boosting customer engagement and optimizing conversion rates.
Oversee site merchandising and user experience enhancement, ensuring a cohesive brand identity across all customer touchpoints.
Work collaboratively with cross-functional teams to align product launches and promotions with broader marketing objectives.
Act as the principal client contact, providing personalized service and direct communication, setting the agency apart from standard, templated marketing solutions.
Tailor marketing solutions to meet the unique needs of a varied client base, merging innovative strategies with established practices to support growth and success.
Stay at the forefront of industry developments to incorporate emerging trends into client strategies, driving continuous improvement and measurable results.
Established, optimized, and managed PPC for Amazon Seller Central accounts for multiple brands.

Senior Manager of Marketing & Brand Development

Diamond Products, Los Angeles, CA

May 2017 - April 2020

Transitioned to and managed the Magento and Shopify platforms for jimmyjane.com and SirRichards.com, enhancing the online consumer experience and streamlining the digital storefront.
Implemented and optimized a new email marketing system (Remarkety), improving user experience, engagement, and cost-effectiveness.
Developed and executed targeted email marketing funnels, significantly boosting consumer engagement and conversions.
Created and managed a comprehensive promotional calendar, directly contributing to a record sales day in Jimmyjane's history.
Led strategic B2B marketing initiatives, supporting product launches and driving market expansion and new client acquisition.
Conducted in-depth market analysis to develop integrated go-to-market (GTM) strategies for various brands and product launches.
Orchestrated diverse marketing campaigns across print, broadcast, and online platforms, amplifying brand visibility and market reach.
Fostered cross-departmental collaboration, aligning marketing efforts with overarching business objectives and cultivating a results-focused culture.
Onboarded and supported third-party retailer accounts such as: Amazon Seller Central, Target.com, and Walmart.com.

Director Of Product Development

Jimmyjane, Chatsworth, CA

2016 - 2017

Drove the expansion of the Jimmyjane and Sir Richards Condom Co. product lines into new categories, showcasing versatility and innovation in product development.
Managed the creative team for all asset creation, ensuring cohesive branding across product and marketing programs, including trade shows and events.
Coordinated digital marketing efforts, linking e-commerce sales strategies with broader marketing campaigns for a unified approach.
Established and maintained high standards of quality control with manufacturing partners, ensuring product excellence and consumer satisfaction.
Authored persuasive and engaging copy for product and marketing materials, enhancing brand voice and consumer appeal.
Managed daily communications with overseas factories, skillfully negotiating costs, overseeing quality assurance, and maintaining production timelines.

Director of Marketing & Product Development

WSM Investments, Simi Valley, CA

2015 - 2016

Played a pivotal role in transitioning the company's custom-built B2B website to the Shopify platform, adapting it to support both B2B and B2C functionalities based on user account types.
Collaborated closely with e-commerce consultants to refine product data, design user-centric page layouts, and enhance the overall user experience, successfully maintaining brand consistency across the platform.
Directed the marketing team in launching and expanding the e-commerce channel, effectively blending traditional marketing approaches with innovative digital strategies.
Led the development and presentation of 12 new product lines, demonstrating a keen eye for market trends and consumer needs.
Managed communications and negotiations with manufacturers, ensuring product quality and cost-effectiveness while adhering to production timelines.
Spearheaded rebranding efforts for existing product lines, injecting new vitality into the brand and aligning products with current market demands.
Oversaw private label projects from concept to delivery, showcasing versatility and depth in product development and brand strategy.

Product Development & Marketing Project Manager

NS Novelties, Chatsworth, CA

May 2013 - July 2015

Managed end-to-end product development processes, demonstrating a keen ability to bring innovative products from concept to market efficiently.
Played a key role in vendor communications, skillfully negotiating pricing and resolving logistical challenges to maintain product quality and delivery timelines.
Orchestrated trade event schedules, overseeing all aspects of preparation and setup, enhancing brand visibility and engagement within the industry.
Served as Traffic Manager, ensuring all product development deadlines were met, showcasing strong project management and organizational skills.
Developed and refined processes for market, trademark, and patent research, contributing to informed decision-making in product and concept meetings.
Collaborated closely with the Art Director on new brand development, contributing to mood boards and art direction, thereby enhancing brand identity and appeal.
Actively participated in the 'product selection team', bringing innovative ideas and perspectives to improve the decision-making process.

Director of Product Development

Glow Industries, Perrysburg, OH (Remote from Reseda, CA)

May 2011 - April 2013

Optimized the product development workflow, enhancing efficiency and transparency across departments, which led to more accurate metrics and improved profitability.
Successfully launched 6 new house brands from concept to delivery, demonstrating a profound capability in brand creation and market positioning.
Established comprehensive style guides for all house brands, standardizing brand presentation and reinforcing a consistent brand identity.
Managed the design, sourcing, and importing of all physical marketing assets, aligning marketing materials with brand strategy and market trends.
Worked closely with the sales team to identify and develop online marketing and sales opportunities, bridging the gap between traditional and digital marketing channels.
Implemented a restructuring of the marketing department, boosting efficiency, accountability, and overall marketing effectiveness.
Strategically resourced the top 20% of best-selling items, optimizing quality standards and achieving a significant increase in profit margins per item.

Director Of Product Development

Topco Sales, Chatsworth, CA

April 2007 - May 2011

Managed an extensive catalog of over 800 products, overseeing sales tracking, compiling discontinued lists, and optimizing product lines for improved margins.
Coordinated the development and marketing of catalog items, brand assets, and private label services, showcasing a comprehensive understanding of product lifecycle management.
Maintained daily communication with international manufacturing partners, negotiating quotes and terms to expedite changes and approvals for finished samples, ensuring products met market standards and timelines.
Worked closely with the purchasing department to guarantee that all products were manufactured on time and to specification, enhancing overall product quality and customer satisfaction.
Collaborated with art, marketing, and purchasing departments, streamlining the delivery of pre-production samples and inventory, contributing to a more efficient supply chain process.
Played a key role in brand development, contributing to the creation of mood boards and art direction, thereby enriching brand identity and market appeal.

General Manager

Hustler Hollywood, Sunset Blvd, West Hollywood, CA

2006 - 2007

Oversaw store operations, including staff hiring, training, scheduling, and management, demonstrating strong leadership and team-building skills.
Enhanced store appeal and customer shopping experience by ensuring knowledgeable staff, superior customer service, and consistent product availability.
Successfully managed and exceeded daily sales goals, showcasing an ability to drive revenue and business growth.
Coordinated in-house events such as product launches, co-branded events, celebrity signings, and educational workshops, increasing store traffic and customer engagement.
Implemented strategies to maintain high store standards and operational efficiency, contributing to an improved shopping environment and customer satisfaction.
Cultivated a culture of excellence and accountability among the team, aligning staff performance with broader business objectives.

Co-Manager; Adult Novelty Department Manager

Hustler Hollywood, Nashville, TN

2005 - 2006

Collaborated with the store manager to develop and implement sales strategies, driving store performance and achieving key sales targets.
Managed day-to-day operations including staff supervision, payroll processing, and merchandising, demonstrating effective operational management.
Played a pivotal role in the strategic placement and promotion of monthly store specials, enhancing product visibility and customer engagement.
Actively involved in the planning and introduction of new merchandise, showcasing an ability to adapt to market trends and customer preferences.
Fostered a customer-centric store environment, ensuring high standards of customer service and staff knowledgeability, leading to increased customer satisfaction and loyalty.
Contributed to the store's overall sales and marketing efforts, utilizing a blend of traditional retail strategies and innovative approaches to meet evolving market demands.

EDUCATION

Crawfordsville High School Diploma · (1998 - 2002)

Trailhead by Salesforce Administrator & Marketing Cloud (2023)

CERTIFICATIONS

Salesforce Certified Associate

Salesforce

Issued Oct 2023

Email Marketing Certification

Intuit Mailchimp

Issued Jan 2023

Mailchimp Foundations

Intuit Mailchimp